Johnnie Walker Red Label was launched in its current form in 1909, though it had existed as Walker's Special Old Highland Red Label for some years previously. Alexander Walker blended a type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world's most popular whisky and is sold in more than 200 markets world-wide.
Johnnie Walker Black Label's iconic square bottle makes it one of the world's most recognisable Scotch whiskies - and it's also one of whisky critic Jim Murray's favourite blends: 'If there is a silkier delivery on the market today, I have not seen it: this is sublime stuff...one of the world's most masterful whiskies back in all its complex glory'
An interesting twist on Johnnie Walker Black Label, Double Black was rolled out for general release in 2011 after a successful launch in travel retail. Double Black adds to the normal Black Label profile by including more Islay whisky and casks that have been heavily charred, giving a more intense flavour with a greater emphasis on smoke while keeping true to the sophisticated Johnnie Walker style.
Johnnie Walker Gold Label was relaunched in 2012. Built around a core of single malt whisky from Clynelish, the Gold Label Reserve is a luxurious, indulgent blend from Johnnie Walker’s master blender Jim Beveridge.
A quarter-bottle size of Johnnie Walker's most prestigious whisky, made up of the finest old-aged malt and grain whiskies. The Cristal of the blended whisky world, Blue Label has rich, deep flavours and a fantastically silky texture. This is a 20cl bottle.
Originally introduced solely into travel retail, the Platinum Label (the first new 'colour' to be introduced into the Johnnie Walker range for years) has now made it out into the wider world. It's a rich and refined blend of whiskies matured for at least 18 years that slips perfectly into the range just behind the iconic Blue Label.
A superior deluxe 18-year-old blended Scotch whisky made from an exclusive selection of 15 different aged whiskies. The blend delivers an exceptionally smooth taste together with a richness of character and lasting finish.
A 1970s bottling of Johnnie Walker's iconic red label whisky - still one of the biggest sellers around the world. The flavour profile has changed slowly over the years so this should be quite different to today.