Good quality budget rye from Seagram, (now owned by Pernod Ricard), notable a) because it's Canadian 'rye' that actually has rye as the principal grain and b) because it calls itself 'whisky' not 'whiskEy'.
The revived version of the famous blend from the now-deceased Seagram's conglomerate. The 'VO' apparently stands for 'Very Own' as the blend was initially conceived for the private use of the Seagram family.