The Whisky Exchange has won a string of top industry awards in the last few years. In addition to being named as the UK's Independent Spirits Retailer of the Year 2009 at the International Spirits Challenge, in March 2011 the company completed an amazing double hat-trick, winning both the Drinks Retailing Awards - Independent Spirits Retailer of the Year (for our Vinopolis shop) and World Whisky Online Retailer of the Year at the Icons of Whisky awards (for our website) for the third consecutive year - an unprecedented feat in the history of these prestigious awards.
2012 has also started well for The Whisky Exchange with another success at the Drinks Retailing Awards, this time picking up the Online Retailer of the Year award we missed out on in 2011. We're looking forward to more challenges ahead.
We are very proud to have won these awards and would like to dedicate them to our friends and customers, as well as our hardworking staff, without whom TWE would not exist. We are determined to live up to these awards and to continue to improve all aspects of our service so that we can continue to deserve the praise we've received.
Drinks Retailing Awards - Independent Spirits Retailer and Online Retailer of the YearThe Drinks Retailing Awards is the largest competition in the UK off-trade, recognising innovation and best practice across the sector.
TWE Vinopolis has won the title of Independent Spirits Retailer of the Year at the Drinks Retailing Awards three times in a row since 2009 - proving the company's commitment to excellence in traditional bricks-and-mortar retailing, and highlighting the fact that TWE is not only the UK's best whisky shop, but also has the country's finest selection of other spirits in its range.
In 2011, as well as winning Independent Spirits Retailer of the Year, the company was also Runner-up in the newly-created Online/Direct Mail Retailer category, so we are absolutely delighted to have taken the extra step in 2012 to pick up the Online/Direct Mail Retailer of the Year award for the first time.
World Icons of Whisky - Online Retailer of the YearWhisky Magazine's Global Icons of Whisky Awards are the Oscars of the whisky industry, attracting nominations from around the world. Each year the most famous names in whisky compete for the title "Icon" in each category.
While the Drinks Retailing Awards have mainly honoured our TWE Vinopolis team's dedication and commitment, The Icons of Whisky Awards have honoured The Whisky Exchange website's dominance of online whisky retailing.
The Whisky Exchange has been named as the "Rest of the World" Icon every year since 2009 and each time has gone on to defeat the regional Icons from Scotland and the USA in the final to be named World Icon Online Whisky Retailer of the Year.
TWE owner Sukhinder Singh has said of the awards: "What makes winning both of these awards at the same time particularly satisfying is the fact that one is for spirits as a whole, while the other is specifically for whisky. That shows that not only have we succeeded in diversifying to include the whole range of world spirits - but we're also still the best in our chosen specialist area, which has always been whisky. I'm also absolutely delighted that both our retail shop and our website have received the top awards available over such an extended period of time."
International Spirits Challenge - UK Independent Spirits Retailer of the YearThe Whisky Exchange was named as Independent Spirits Retailer of the Year (UK) at the International Spirits Challenge in both 2009 and 2011. Organised by Drinks International, the International Spirits Challenge is the world's leading spirits competition, and nominations for the Retailer Awards were put forward by producers entering the competition and by the ISC judges, before the final winners were elected.
2009 was the first year that the International Spirits Challenge created an award to recognise excellence in spirits retailing, and so we were doubly honoured to be the inaugural winner of the UK Independent Spirits Retailer of the Year. Our 2011 win means we have now won this prestigious award twice in the three years it has been awarded.
Raj Singh of The Whisky Exchange said of the award, "It is great recognition for all of us in the company, who have worked hard to still be here in these testing times when other companies are shedding jobs and closing businesses. This award goes to all our staff."