Jack Daniel's 1954 Gold Medal

100cl / 43%
  • Tennessee Whiskey
Jack Daniel's 1954 Gold Medal / Litre
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This special bottle is the sixth in the Jack Daniels Gold Medal Series and honours the 1954 Brussels Belgium Star of Excellence. As usual, there is a heart-warming story of simple country folk associated with this bottling:
"The story goes that Reagor Motlow, one of Lem’s sons, received a letter about a whisky judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man and told him to take care of it. And indeed Mr. Herb did! He walked right out of the production line and pulled off the first three bottles and sent them on their way. According to Mr. Herb, when the folks from the advertising department found he had pulled whisky for the competition from the bottling line, they were a bit upset and asked him why he hadn’t looked for some special whisky for the judging. To this Mr.Herb exclaimed, “Why all Jack Daniels is special!”
Later Mr. Herb, in recalling the story said he figured he might get fired over that, but about that time letter came announcing that Jack Daniels had won the star of Excellence!
The second letter seemed to set things right between Mr.Herb and the advertising team, because not only did Mr.Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniels ads. Herb became one of Lynchburg’s best known and much loved citizens, and was a fixture on the Square until he passed away in 1997 at the ripe old age of 93. Mr.Herb’s lifelong love of and faith in Jack Daniels Tennessee Whiskey epitimozes the character of the people behind the Jack Daniel Brand."
Gold Medal

Jack Daniel's 1954 Gold Medal Reviews

15 Customer Reviews

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  • 5
    18 December 2015

    Best Jack Daniels yet to date. Smooth, strong and very rare taste from Jack that is amazing. I would purchase again.

  • Ducnan Munro 5 February 2012

    I am trying the green label and usually drink the black label. The green label seems smoother than the black. I have toured the Lynchburg plant many times in the 1980s. It was a very insightful tour and the guide was a hoot. Keep making the best.

  • TWE Admin 31 January 2012

    Ian: As far as we know it's the No.7 recipe but bottled at 43% rather than the regular 40% (or the 45% you see on some other limited edition bottles).

  • Ian 30 January 2012

    I've already got No. 7, Gentleman Jack and Single Barrel. Is this a different whiskey, or just repackaged?

  • Anonymous 25 December 2011

    Received mine for my Birthday last week... looks brilliant and lasted all of 2 hours before i had to open it and drink!! Can't be doing with leaving good drink in a bottle :) I also received JD Green label and also Apple winter jack for xmas today .. i'm happy.

  • luke 10 December 2011

    have my bottle ordered and recieve for xmas it an amazing quick time! just to relax now and indulge my self in some jd drinking time!!! thanks

  • Jade 16 September 2011

    Fantastic website, have to try not to spend too much money on here! Fast delivery, packaged well. Thanks!

  • betty 9 June 2011

    Got my Bottle! Lovely, thanks :)

  • Stevie G 8 June 2011

    Received a bottle for my birthday. Had to open it! Very very nice to drink. Worth every penny/cent......

  • Tristram 3 June 2011

    Ordered from this website. Fast delivery with regular updates on the status. As previous buyer said, looks great on my display. Which one to get next?? It's just so tempting not to open it

  • Anonymous 7 February 2011

    Arrived in excellent condition and very well package and fast shipping.Great communication.The bottle looks great on display.Thanks againRich

  • Anonymous 24 January 2011

    I agree with matt

  • Anonymous 21 December 2010

    matt!!!! drink it

  • Anonymous 15 December 2010

    That's a bit waste isn't it Matt?

  • Matt 6 December 2010

    Mine was delivered today. Will go nice next to my 70cl bottle. And of course never to to be drank.