Martini

Martini

Alcohol Alternatives

One of the few brands that can genuinely use the term 'iconic', Martini & Rossi (to give it its full name) was founded in Turin in 1863, and is now – by some distance – the market leader in vermouth. Its two biggest sellers are the Extra Dry and the Rosso, although new flavours have been introduced of late.

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MartiniAlcohol Alternatives

For many, Martini is the first and last word when it comes to vermouth and aromatised wines, and is one of the most famous drinks brands in the world. As well as vermouth, the company also produces sparkling wines as well as its own gin.

Martini Cocktails

The Martini is probably the most famous cocktail of them all, with a myriad of versions (Dirty Martini, French Martini, Espresso Martini, and so on). Martini cocktails can be made both 'dry' and 'wet', depending on how much vermouth is used – the wetter the cocktail, the greater the proportion of vermouth.

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