Hpnotiq

Liqueurs

Hpnotiq is a Cognac- and vodka-based liqueur with fruit juice. Created in 2001 by Raphel Yakboy in New York the brand struggled to find its feet with many promotional attempts falling flat. This was until famed rapper Diddy agreed to sell the brand in his restaurant chain, from there it was quickly picked up by the rest of the rap community and its popularity grew exponentially.