LongmornSingle Malt Whisky
A part of the Chivas Brothers empire (now owned by Pernod Ricard), Longmorn has long been a favourite of the cognoscenti, but until recently was a very well-kept secret.
Long classed as a blender's favourite, Longmorn was little-seen as a single malt in the days of Seagram's ownership of Chivas, with the then-standard issue 15yo left in the shadow of sister distilleries such as Glenlivet, Aberlour and Glen Grant. Nowadays, however, things are slightly different.
The distillery was built in 1894-95, but ownership was taken over just four years later by James R. Grant after the founder John Duff bankrupted himself during the construction of the neighbouring Benriach distillery (known contemporaneously as 'Longmorn II'). Longmorn-Glenlivet Distillers merged with Glenlivet and Glen Grant in 1970 before the Seagram takeover in 1978.
As soon as the dust had settled on Pernod's takeover of Chivas Brothers, following the joint acquisition with Diageo of the Seagram empire, insiders were predicting a facelift and increased marketing spend on Longmorn, and in 2007 this came to pass. The much-admired, simply packaged 15yo has been replaced by a new 16yo in a fancy bottle with a sustained marketing push. As ever, sadly, this new image came at a price, with the new 16yo being launched at nearly twice the price of the old 15yo. Independent bottlings of Longmorn are relatively common and frequently outstanding in quality and value (the distillery has a long relationship with independent bottlers Gordon & Macphail of Elgin). The house style of Longmorn is rich and sherried, frequently with pronounced hints of grapefruit.The spirit is able to withstand long ageing, producing some outstanding older bottlings.
Character and Style of Longmorn
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Malt
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Lemon
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Ginger
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Cinnamon
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Oak
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Longmorn The Distiller's Choice
£50.45
(£72.07 per litre)
Longmorn 200712 Year Old Sherry Cask Distillery Edition
£69.95
(£139.90 per litre)
Longmorn 18 Year OldSecret Speyside
£84.95
(£121.36 per litre)
Longmorn 200415 Year Old Distillery Edition
£89.95
(£179.90 per litre)
Longmorn 10 Year OldMacanudo Cigars Bot.1990s
£99.95
(£142.79 per litre)
Longmorn 200218 Year Old Signatory
£128
(£182.86 per litre)
Longmorn 199920 Year Old Distillery Edition
£130
(£260 per litre)
Longmorn 200217 Year Old Signatory for TWE
£135
(£192.86 per litre)
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£40Longmorn 15 Year Old
£135
(£192.86 per litre)
Longmorn 23 Year OldSecret Speyside
£240
(£342.86 per litre)
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£70Longmorn 197342 Year Old Gordon & Macphail
£605
(£864.29 per litre)
Longmorn 198733 Year Old Connoisseurs Choice
£685
(£978.57 per litre)
Longmorn 197533 Year Old Cask #3958 Mackillop's
£750
(£1,071.43 per litre)
Longmorn 197625 Year Old Adelphi
£900
(£1,200 per litre)
Longmorn 197321 Year Old Sherry Cask First Cask
£1,000
(£1,428.57 per litre)
Longmorn 197321 Year Old Sherry Cask Signatory
£1,000
(£1,428.57 per litre)
Longmorn 1973Samaroli 35th Anniversary
£1,200
(£1,714.29 per litre)
Longmorn 196747 Year Old Gordon & Macphail
£1,350
(£1,928.57 per litre)
Longmorn 196745 year Old Gordon & Macphail
£1,350
(£1,928.57 per litre)
Longmorn 197332 Year Old Sherry Cask Gordon & Macphail
£1,500
(£2,142.86 per litre)
Longmorn 197330 Year Old Sherry Cask Blackadder
£1,500
(£2,000 per litre)
Longmorn Centenary 25 Year Old
£1,750
(£2,500 per litre)
Longmorn 196939 Year Old Sherry Butt TWE 10th Anniversary G&M
£1,750
(£2,500 per litre)
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10%Longmorn 196450 Year Old Sherry Cask Gordon & Macphail
£1,800
(£2,571.43 per litre)