Jim Beam Red Stag
Black Cherry

70cl / 40%
  • Kentucky Straight Bourbon Whiskey
Jim Beam Red Stag / Black Cherry
Web Exclusive Price £23.35 £19.46 ex VAT (£33.36 per litre)
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Customer Rating
A love-it-or-hate-it whiskey from Jim Beam, who have flavoured their bourbon with natural cherry flavour to make Red Stag.

Jim Beam Red Stag Reviews

Tasting Notes

  • Tasting Notes by Lew Bryson for Whisky Advocate

    Smells like sweet, dead-ripe cherries, mashed up in bourbon with some brown sugar and just a dust of cinnamon. It's sweet, a bit thick, but 80 proof warming, and the bourbon - the Beam cinnamon note comes out clearer now - is dominant over the cherries here. The finish sees more cinnamon, even a hint of barrel oak, and manages to dry out a bit. 83 Points

73 Customer Reviews

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  • 4
    4 days ago

    Surprisingly pleasant. Would definitely buy again!

  • 5
    8 days ago

    Love it !!!!!!! Straight or mixed with Cherry Pepsi and maraschino cherries.

  • 3
    22 September

    nice but only when you serve it really cold. A lot of cherry,sugar,cinnamon and "sweets" but where is Jim Beam Bourbon ? Good quality product , great for a weekend or birthday party.

  • 5
    14 May


  • 4
    28 January

    A very smooth bourbon.

  • 5
    29 December 2015

    Found a 40% version here in the UK. Tastes very good. Quite sweet even for a bourbon and with a nice cherry flavour upfront.

  • 1
    27 December 2015

    Nasty burning whisky taste. Dont bother. Cant taste the cherry. jd is much better.

  • 1
    13 October 2015

    Used to love this product!!! Recent bottle tasted horrible, couldn''t figure out why. Thought maybe my taste had changed. Nope, they cut the alcohol content and now this is just abysmal. Can''t drink this crap. Bring back the original or you''ve lost a customer forever.

  • 5
    16 July 2015

    I bought 10 handles of the 40% but I when they are gone I''m done with Stag. They are watering it down now.

  • 2
    6 July 2015

    To sweet. It''s not burbon. JB Triple aged it''s this what i like.

  • 1
    23 June 2015

    I have to agree with the other reviews, the new "Black capped Red Sag " is now watered down and is missing it''s former good taste. I will no longer buy this unless it is restored to it''s original "80 proof"

  • 1
    16 June 2015

    Jim Beam has now cut Red Stag Black Cherry to 70 proof and it tastes watered down now. Jim Beam has effectively taken one of my favorite flavored bourbons and made it horrendous. It now has a medicinal taste to it, like old time cough syrups. I refuse to buy this any more until they restore the original recipe!

  • 4
    16 June 2015

    Yes, it may be a bit ''thick'' & ''treacle-y'', but I like the dark cherry tang in this spirit, better than the southern comfort version. Would give it 5 stars but for the ''kick'' in the head it gives me the next morning

  • 5
    2 March 2015


  • 5
    28 February 2015

    Perfect on a rock, at room temperature, as an addon to icecream. I Love it.

  • 5
    22 February 2015

    Very smooth on the rocks.

  • 5
    18 February 2015

    I drink straight from the hip flask. Room temp very smooth with just a small burn. Love it!

  • 5
    14 February 2015

    Mmmmmm very quaffable most enjoyable loving the cheeky twist of flavour

  • 3
    8 January 2015

    I am surprised on how smooth this whiskey is. I t has a very nice candy like smell. On the palate it''s a bit too sweet and the cherry flavor is dominant it is more of a cherry liqueur than a whiskey. Still for those who like sweet alcoholic drinks it would make a nice treat for them.

  • 4
    15 December 2014

    Taste''s great on the rocks. No mixer needed due to how sweet it is.

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