We Are Whisky We Are Whisky

Over more than 20 years in the business, we’ve seen our small group of likeminded whisky lovers grow into a global community. We Are Whisky is about celebrating all the people behind that community, and all the ways they make this so much more than just a drink. This includes all you whisky lovers out there, as well as the makers, the educators, the writers and the bartenders that make our work possible.

To get things started, we asked some of our friends and colleagues to share their stories about what whisky means to them.


We believe that whisky has a particular ability to bring people together and to strengthen bonds between them. If you’ve ever formed a whisky club or got together to enjoy a few drams with your friends, you’ll know what we’re talking about. We find that people united by this shared passion – from those who drink whisky to those who make, sell and write about it, too – are always quick to share their time, their knowledge and their whisky. That’s why we’re encouraging all of you to join us and post your own stories about what whisky means to you. Tag us @WhiskyExchange and use #WeAreWhisky to get involved.

As we look to the future, We Are Whisky will be a way for us to celebrate the community, culture and craft of whisky, and bring more people to the table to share a few drams. Whether you’re early on in your journey or you’re a seasoned enthusiast, We Are Whisky is for you. We look forward to bringing you more as the year goes on.

Slàinte mhaith.