Jack Daniel's 1954 Gold Medal

75cl / 45%
  • Tennessee Whiskey
Jack Daniel's 1954 Gold Medal
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This special bottle is the sixth in the Jack Daniels Gold Medal Series and honours the 1954 Brussels Belgium Star of Excellence. As usual, there is a heart-warming story of simple country folk associated with this bottling:
"The story goes that Reagor Motlow, one of Lem’s sons, received a letter about a whisky judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man and told him to take care of it. And indeed Mr. Herb did! He walked right out of the production line and pulled off the first three bottles and sent them on their way. According to Mr. Herb, when the folks from the advertising department found he had pulled whisky for the competition from the bottling line, they were a bit upset and asked him why he hadn’t looked for some special whisky for the judging. To this Mr.Herb exclaimed, “Why all Jack Daniels is special!”
Later Mr. Herb, in recalling the story said he figured he might get fired over that, but about that time letter came announcing that Jack Daniels had won the star of Excellence!
The second letter seemed to set things right between Mr.Herb and the advertising team, because not only did Mr.Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniels ads. Herb became one of Lynchburg’s best known and much loved citizens, and was a fixture on the Square until he passed away in 1997 at the ripe old age of 93. Mr.Herb’s lifelong love of and faith in Jack Daniels Tennessee Whiskey epitimozes the character of the people behind the Jack Daniel Brand."

Jack Daniel's 1954 Gold Medal Reviews

20 Customer Reviews

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  • 15 January 2013

    Hi Brett, we are doing our best to find the Frank Sinatra & white rye. Hopefully we'll have them in the future, but nothing to report at present, we're afraid.

  • 14 January 2013

    Have bought holiday select, 160th birthday bottle and 1907 australian bottle in last few weeks. Still need a few more and today won on ebay a riverboat captain bottle one of hardest to find also want to know are you getting white rye when it comes out and frank sinatra bottle

  • 24 January 2012

    Mark: the Gold Medal bottlings are relatively hard to find and the 75cl is rarer than the 100cl, hence the 75cl being more expensive.

  • 23 January 2012

    If the Whisky is the same in the 75cl and 1 litre, why is the 75cl £89.95 vs £54.95 for the 1 litre? Just curious as I'm wanting to make a purchase

  • 29 December 2011

    normally i drink n7, just got me a bottle of GM 1954... Dammed nice, very good choice for the holidays (lucky me for the job in venice).So old year in venice with Mr Daniels... my favorite friend.

  • 10 December 2011

    Anonymous: It should be the same recipe as regular No.7 but it's bottled at a higher ABV.

  • 10 December 2011

    Is this whiskey the same as the No7 but just in a different bottle or is it actually different whiskey?!

  • 16 November 2011

    Kev: The whisky should be the same in both bottles.

  • 14 November 2011

    Is there a difference in the Whiskey between the 75cl and the 1 litre bottle?

  • 28 September 2011

    ptbd: We certainly do

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