April Fool's 2021
To celebrate the tricksters, the jokers and everyone who can see the lighter side of life, we’ve bottled a special whisky for April Fool’s Day. Like the best jokes, it may look simple at first, but there’s a lot going underneath...
Raj Chavda, Creative Director at The Whisky Exchange played trickster-in-chief this year, coming up with the concept and designing the labels: “I wanted to encapsulate the fun and foolery of April Fools’ Day. Using typography to integrate both the trick of the details on the label ‘extremely young, I wish I were older,’ and combining it with a hidden design revealed under UV light of the ‘wish coming true’ – this really being a 30 year old whisky".
Billy Abbott (The Whisky Exchange)
A complex cake to start: layered lemon drizzle and Victoria sponge, filled with buttercream. Notes of gummi bear and mint imperial float in around the sides, accompanied by growing pineapple and pear. Spicy notes of black pepper and nutmeg build through the middle, leading to sweet, butterscotch-and-orange-studded sugar cookies.
The lemons are back and lead the way – lemon drizzle cake topped with candied lemon slices. The gummi bears sit alongside the citrus, joined by spiced sponge cake and white chocolate. Sweet cream and milk bottle sweets follow, with slowly developing mint fondant. The leafy and spicy notes round things out, with hints of aniseed and a handful of herbal lozenges.
Sweet and buttery to start, with aniseed and nutmeg building before fading to leave vanilla butter cookies and a hint of mint cream.
Don’t let Mr April fool you – this whisky is not only real, but it shows its true colours in the glass.
- Milk Chocolate